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More than 79% of Americans feel "the most significant family or social problem facing America is the physical absence of the father from the home." Research shows that the lack of a father in the home correlates closely with crime, educational and emotional problems, teenage pregnancy, and drug and alcohol abuse.

In an effort to show dads the critical role they play in their children's lives, the Ad Council has partnered with the National Responsible Fatherhood Clearinghouse and volunteer ad agency Campbell-Ewald to create a new PSA campaign that communicates to fathers that their presence is essential to their children's well-being. The campaign provides fathers with the information they need to become better dads.

  • Currently 5/5 stars.

Views: 776

Favorite of 2 people

Comment by Tanisha Russell Day on November 3, 2008 at 11:45am
Short video but with LOTS of meaning. Great message!


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Comment by Tia on November 3, 2008 at 11:55am
I definitely love that video. I commend that Dad for getting out there with his daughter and practicing with her. I most definitely agree with that absence of the father from the home is our most significant family or social problem. I am a single mom raising 2 children by myself. So I definitely can attest to this.... My kids are doing pretty good so far. I have a 18 yr old boy that i know could be doing alot better. He dropped out of high school 2 months before graduating. He just finished going for his GED. I witness him going through alot right now and wish he did have his father to talk to. I have been in and out of relationships and my kids have had a few positive male role models in their lives. I just try to always be there for him and talk to him and pray for him that he will finally mature and make the right decisions in live and stay out of trouble and not end up like his father.
Comment by Mahogany Momma on November 3, 2008 at 11:57am
It just makes me giggle everytime I see it, I love this. I wish we could spread this love for our children in every black community and in every household!
Comment by Cheryl Irvine on November 3, 2008 at 11:59am
I loved it. This is what fathers do. I remember my father trying to teach me to park. He stood in front of the car while I tried about 100 times to park. He never got tired or critical. He was the best father any girl could've had. I cherrish so many of the memories. I also remember a school carnival, where he must have lifted 300 kids on and off the ponies. He was always involved in my life and my sister's. I really think it helped to mold me into the person I am today.....
Comment by Brother Marcus! on November 3, 2008 at 12:00pm
As a father of six children I certainly understand the video. As fathers we have to do everything we can to show our children how much we love them and desire for them to succeed as our children. As a Motivational Speaker and Trainer, I have gone into school systems throughout America and seen the devastation that is caused by not just the men failing to be involved in the lives of their children but also the fact that many mothers don't know what they are doing anymore with respect to raising children anymore. We have to be honest about this problem. Many fathers are not in the lives of their children - that's a fact. No one ever really asks why they are not there. So many of the brothers can't get along with the woman or the mother of their children so they split. We shouldn't do that but we do. I hope that women will learn how to handle us better as men so that we will stay connected with her and our children so we can produce a better crop of children. So many women say that all the men are dogs. Well if the brother is a dog, who produced him? What factors and circumstances are present in our community that allows him to remain a dog? My teacher taught me that where there are no decent women there will be no decent men. The men and fathers in our community have to do better but so do the women and mothers.
Comment by Kyndra on November 3, 2008 at 10:08pm
I love this video. I think it is so brilliant! It reminds me so much of the way I see my brother interacting with his little girl. Nothing is too embarrassing or silly for him to do. From playing tea party with her and wearing the "appropriate attire" to wrestling her around the house like a bull, If it involves his daughter, he will gladly go the extra mile to not only help her, but to simply make her smile. Seeing my brother with his daughter makes me so proud of him. It also makes me proud of my own Daddy, his involvement is where my brother learned it. There is something to be said for a man who is secure enough to be fearless with his children. I think it teaches them to be confident and fearless. I only pray that more fathers will see this video, or somehow be inspired to look silly sometimes and and to really commit to their children's overall development-not just their financial needs. It is possible to break negative cycles, it only requires someone make the choice to do so. When a daughter grows up experiencing how much her father actively loves her by spending time with her and understanding what is really happening in her life, and when he takes the next step and gets involved(even looking ridiculous for her1) it helps her to understand her worth. Daughters need their daddy's.
Comment by MAXINE P. SOSO on June 21, 2009 at 3:12pm
Comment by Starlet Hayes on July 6, 2009 at 10:10pm
We need more dads to feel comfortable being silly with their children and to be willing to do what ever it takes to reach them, teach them and to just be there for them. Cool Video!!
Comment by Tracy on August 14, 2009 at 4:32pm
I can never get enough of this commercial.. *lol* I love it love it love it. I have a friend that is sooo into his girls that he allows them to paint his face and polish his nails. They are sooooooo loving toward him and think the sun rises and sets with their "daddy"!! And that's how it should be!
Comment by Beverly Hairston on October 26, 2009 at 11:02am
i thnk that is what you call a real dad,it is so cute.

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